8 Ways To Successfully Engage SFI Affiliates On Social Media Sites
There are quite a number of social media sites with which to connect with friends, family and even your SFI affiliates. This can be a great way to build relationships, foster a sense of solidarity and community among your sign-ups while building your business. There are pitfalls to this practice however; it is important to understand how to communicate without violating social media standards and practices. Here are eight ways to successfully engage with SFI affiliates on the web.
1 – The current big three social media websites are Facebook, Twitter and LinkedIn. There are many more social media sites out there but for the sake of brevity I’m going to focus on these three. One of the most important steps to take when signing up (especially on Facebook), is to view the terms of service. Take the time to understand what you can do and should not do on the site. This is important for every SFI affiliates to understand and appreciate. Certain types of solicitations can be a red flag for Facebook especially.
2 – Certain SFI gateways that are used too often by can get us all blocked. This is usually an issue with SFI rather than TripleClicks. A safer option is to start from your own blog or website. You can use the “Share-it” buttons on TripleClicks or SFI; this will avoid spamming Facebook and keep us all off their radar and out of trouble. There are more social media sites to discover and use to make connections with prospects and friends. Here is a list of the top 15 most popular social media sites at this time. The list is compiled by eBizMBA and based on each website’s Alexa Global Traffic Rank:
- Google Plus
Establish yourself in one or more of these sites. Many of them offer the option of setting up groups where you can build communities around specific niche markets. Many of these websites offer advertising opportunities. Learn how to use short links (URL shortener) such as bit.ly to truncate your links to videos, articles and other content.
3 – As you build your group of SFI affiliates, let them know which sites you are visiting. Establish your own social network group just for your affiliates and their sign-ups. Have them framed you, follow you or connect with you based on the specifics of the social media website.
4 – Reciprocate with your SFI affiliates by finding out what sites they prefer and connect with them. Leave comments and offer links to useful articles and other materials from their social media page. Get permission from your affiliates to share their posts or articles. When you take the time to connect with your affiliates, you increase the number of exposures you have to them. This is an excellent way to help build online relationships with your team.
5 – Explain the value of the “share it button” with your SFI affiliates. Explain to them its marketing potential and include links in your communication to instructional videos that can be found on the web. They should also be familiar with re-tweeting on Twitter. Another essential tool to keep in mind is the Google+ share button. All these social sharing applications work to spread your message. Your affiliates can use them as well to help build their own businesses.
6 – When you have developed a large team of affiliates and their associates you can set up private Facebook groups to communicate with them on a regular basis. The group can share tips amongst themselves and you have a direct pipeline to them for teaching or Q and A. Your team can get to know each other and share success stories. Set up scheduled online get-togethers to help affiliates organize and promote their businesses more effectively.
7 – If you are interested in reaching the 18 to 29-year-old demographic, you’ll want to take a look at Tumblr.com. This micro-blogging site allows its users to post a variety of content types. Like Twitter, the best way to use this website is to think in terms of short posts and then link to more information. The great thing about tumbler is the ability to use multimedia to grab the viewer’s attention.
8 – At some point in your business you’re going to need to develop your own website or blog. This is an important step in branding your home business. This is the most effective way to create a professional appearance to establish your credibility. You can start with a free site on WordPress.com or blogger.com. There are other free blogging platforms out there but these are the two most popular sites at the moment. Develop content that appeals to your readers and include links to your store that match the relevancy of your content.
Link your blog or website to your social media outlets. When you post some information on your site, it will automatically transfer material to your social media outlets as well. This can greatly reduce the amount of work you need to do to maintain social connections. You can use videos, audio or pictures to pass along updated information to your prospects, affiliates or customers. Social media is constantly evolving therefore, remain flexible and open to new ways of doing things.